Case Histories

Years

Collaborations

Products

AMs / REPs hired

General Practitioners contacted

Specialists contacted

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Year (Morganceutical activity start)	Product typology	Sales volume (units/year)
2010	PPI Originator	1,5 MM
2014	Alpha-blocker (prostatic hypertrophy)	4,3 MM
2015	SSRI Originator	2,3 MM
2016	Quinolone Originator	1,2 MM
2017	Iron++, Folic Acid	8,2 MM (total)
2020	LAMA	1,7 MM

Typology	N. Collaborations
Big Pharma	2
Large Multinational Companies	5
Multinationals average turnover (30-120MM /year in Italy)	9
Multinational generic pharmaceutical companies with branded products	2
High turnover Italian companies	4
Others	10

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